Simba Reached the Venue with the slight delay, my First live Blogging From Chennai for SearchCamp’09. Hats of to The Knowledge Foundation (TKF) guys for making such a Wonderful Un-conference event. 

Summary is written from a Reverse model, Events are queued from latest to the old. LIFO.

IN TO THE SEARCHCAMP NOW

1. PANEL DISCUSSION is in progress – Organic v/s Paid Search – which is more sustainable? – Arun Rajamani/Akbar Lalani/Kapil Nakra. Word WAR between paid and Organic started. A good analogy to explain the paid and organic, Both are doors get in traffic one paid at the entry. Concern is to understand what drives the traffic to convert as a client or nothing. 
2. Website usability – Improving user Experience by Vishal Sampat. A very relevant topic for every on-liners. Well expressed content from the creator of www.covenix.com the amount of research he has done is understood from the expression. 
3. Brain jam fight for chocolate starts. Best part of the program Question to the audience and answer from the audience.
4. Waiting for Usability, Conversions & SEO – Vishal Sampath session to begin.
5. Lunch Break 
6. Jef is gonna explain the usability of WA (web analytic), Interaction technique adds more value.
7. We have Trinadh Rao from Congnizant on Web analytics now. changes in web analytics industry chart shown. His view is only major players like Google, yahoo, amazon will be there. “I don’t Agree Boss”. Web analytics practices taken by companies in india, 20% increase in WAA india membership. CHANGE=CHALLENGE and you overcome by understand the limitation, testing, usability, integration is Key.
8. SEO for E-Commerce – Srikar Nagubandi, Runs through Net meeting, Un-conference takes control. Customizing your SEO for your products is the main idea. Clearly classified the strategy in terms of no of products you supply. small 1-100, medium 100-1000, large >1000 Products. Tracking your SEO, landing pages, Blog contents, Anchor Tags to your content are critical. 
9. It is a Tea Break, We will be back by 11.55 AM
10. Having a LongTail Keyword right, will gather more traffic on long term. Keyword Insight is presented. There is no exact way of determining a Keyword. An Iterative Process. Target the right Keyword. Here comes Abdul to Talk about Keyword Search. Types of Keywords primary (Specific), secondary (Less SPecific), tertiary . Re-looking is the Conclusion for Keyword stratergy.
11. Here come My favorite Kiruba. Straightaway Kiruba wakes up all of us. Kiruba introduces Abdul to the forum.
12. Keynote presentation by Vivek Bhargava is in-progress. Excellent point he makes about conventional guys Vs Online marketing Guys.Local Search engines and keyword are as powerful as broad search word. I don’t Buy the point of you Dear Vivek. Current talk is on  Testing Effectiveness of ATL.Vivek Says CPL is not the right method for online marketing. I agree how about CPC ?

POSTED BY simba on Feb 28 under MY Scribbles

Comment

Leave a Comment

If you would like to make a comment, please fill out the form below.

Welcome to my Soccer blog. I love this game for only one reason "FUN" and "FUN" only. After some time football is not just a game a religion. I follow all major soccer/football events across the globe, as of now only in TV/Internet.  Enjoy Soccer! I am honored to have you as my site viewer ....  Cheers ... Saran e-Mail: vsaran.kumar@gmail.com Vivekanandhar NGR Sithalapakkam, Chennai - 73, TN, INDIA. Talk to me @ +91-9884051988