Identities lost in the M&A (mergers and Acquisitions)

Change in corporate identities after M&A is not something new. The way and the phase in which they did it during Kinghfisher and Deccan merger is the topic of discussion. I love physics, A beautiful theory I remember in the field of physics is “Energy neither be created nor be destroyed but one form of energy can be converted to another form” the opposite of theory is applicable for the field of Branding. A quality brand creation is the matter of synergy established between Strategy, System, Service and Staff. An established brand can be converted to another form by reworking on the 4 S’s Stratergy, System, Service and Staff. Brand changes are the main tools post M&A’s if it is done with the aim of killing the competition.

Post M&A Kingfisher has announced for rebranding with changes, We the poor customer remember the service than the Brand name. Strategy allows the customer to use the same infra with different look, same service in a different angle eventually old brand will evade from your eyes. EOD people’s carrier Deccan is out of the Business new King fisher Red is the King. M&A proved to be the best tool to kill your competition. It worked well not just as a combined market share but also as a tool to kill your competition.

Tweet This Post

Copyright Simba's Soccer Scribbles and more | Powered by WordPress | Using the GreenTech Theme